Post-Campaign
Good Guts 1.0 & Comfort Next recap, benchmarked against the current Good Guts 2.0 rollout — platform-by-platform performance, full content tables, and best/worst posts per platform with real creative thumbnails.
Campaign window covered: Sep 2025 – Jun 2026 | Source: [INT] Friso Gold PCR Data | Brand/owned content only — KOL activity tracked separately
Executive Summary All 3 campaigns · brand content
128 Posts analyzed
183.72M Total views
52,273 Total engagements
0.028% Blended engagement rate
Campaign Recap — Platform Performance Matrix
Views, reach & engagement by platform within each campaign — likes/comments/shares/saves split so YouTube's view counts sit in their own row.
Platform Posts Views Reach Reach Rate Likes Comments Shares Saves Total Eng Engagement Rate & Evaluation Good Guts 1.0 Sep 2025 Facebook 9 1.53M 819.9K 53.5% 4,089 62 177 — 4,328 0.282% HEALTHY Instagram 9 24.8K 6.2K 24.9% 200 28 36 8 272 1.098% GOOD TikTok 4 1.4K — n/a 32 4 15 6 57 4.194% EXCELLENT YouTube 8 11.19M — n/a 21 0 0 — 21 0.000% POOR TOTAL 30 12.75M 826.1K — 4,342 94 228 14 4,678 0.037% POOR Comfort Next Jan – Mar 2026 Facebook 23 14.27M 6.81M 47.7% 12,451 34 473 — 12,958 0.091% POOR Instagram 22 12.2K 7.5K 61.3% 123 0 16 9 148 1.208% GOOD TikTok 17 10.55M 14.8K 0.1% 14,757 1,023 1,599 1,787 19,166 0.182% POOR YouTube 8 124.82M — n/a 8,961 0 271 — 9,232 0.007% POOR TOTAL 70 149.65M 6.83M — 36,292 1,057 2,359 1,796 41,504 0.028% POOR Good Guts 2.0 May – Jun 2026 (current) Facebook 8 167.1K 130.5K 78.1% 236 2 16 — 254 0.152% POOR Instagram 8 143.5K 146.7K 102.3% 1,275 25 71 22 1,393 0.971% GOOD TikTok 8 7.33M 5.8K 0.1% 4,169 4 197 — 4,370 0.060% POOR YouTube 4 13.67M — n/a 57 0 17 — 74 0.001% POOR TOTAL 28 21.31M 283.1K — 5,737 31 301 22 6,091 0.029% POOR
Evaluation scale (engagement rate) ≥2% Excellent · 0.8–2% Good · 0.2–0.8% Healthy · <0.2% Poor. Reach Rate = Reach ÷ Views, shown only where the platform reports Reach (Facebook/Instagram); TikTok/YouTube don't expose a comparable reach metric.
Campaign Comparison Overview
Campaign Views Likes Comments Shares Saves Total Engagements Posts Engagement Rate Facebook Comfort Next (BAU) 14,272,922 12,451 34 473 0 12,958 23 0.09% Good Guts 1.0 1,533,310 4,089 62 177 0 4,328 9 0.28% Good Guts 2.0 167,061 236 2 16 0 254 8 0.15% Facebook Total 15,973,293 16,776 98 666 0 17,540 40 0.11% Instagram Comfort Next (KOL) 117,954 3,061 94 321 0 3,476 22 2.95% Good Guts 2.0 143,456 1,275 25 71 22 1,393 8 0.97% Good Guts 1.0 24,764 200 28 36 8 272 9 1.10% Comfort Next (BAU) 13,248 138 0 23 10 171 23 1.29% Instagram Total 299,422 4,674 147 451 40 5,312 62 1.77% TikTok Comfort Next (KOL) 40,487,672 114,688 685 5,371 8,610 120,744 13 0.30% Comfort Next (BAU) 10,550,519 14,757 1,023 1,599 1,787 19,166 17 0.18% Good Guts 2.0 7,334,764 4,169 4 197 0 4,370 8 0.06% Good Guts 1.0 1,359 32 4 15 6 57 4 4.19% TikTok Total 58,374,314 133,646 1,716 7,182 10,403 144,337 42 0.25% YouTube Comfort Next (BAU) 124,817,024 8,961 0 271 0 9,232 8 0.01% Good Guts 2.0 13,669,166 57 0 17 0 74 4 0.00% Good Guts 1.0 11,192,709 21 0 0 0 21 8 0.00% YouTube Total 149,678,899 9,039 0 288 0 9,327 20 0.01% Grand Total 224,325,928 164,135 1,961 8,587 10,443 176,516 164 0.08%
Campaign Comparison — Key Insights
Across the campaign window, engagement was concentrated in a handful of clusters: Comfort Next (KOL) on TikTok, Comfort Next (BAU) on TikTok, Comfort Next (BAU) on Facebook together account for the largest share of the 176,516 total engagements tracked across all platforms. On Facebook , Comfort Next (BAU) was the clearest engagement driver, generating 12,958 engagements and 14.27M views from 23 posts (0.09% engagement rate ), out of 17,540 total engagements on the platform. On Instagram , Comfort Next (KOL) was the clearest engagement driver, generating 3,476 engagements and 118.0K views from 22 posts (2.95% engagement rate ), out of 5,312 total engagements on the platform. On TikTok , Comfort Next (KOL) was the clearest engagement driver, generating 120,744 engagements and 40.49M views from 13 posts (0.30% engagement rate ), out of 144,337 total engagements on the platform. On YouTube , Comfort Next (BAU) was the clearest engagement driver, generating 9,232 engagements and 124.82M views from 8 posts (0.01% engagement rate ), out of 9,327 total engagements on the platform. Instagram delivered the strongest blended engagement rate overall at 1.77% , while total reach/volume leadership sits with whichever platform posts the most views — see the matrix above for the full breakdown.
Campaign Recap — Organic-Only Comparison
Likely-boosted posts removed
Platform Posts Views Reach Reach Rate Likes Comments Shares Saves Total Eng Engagement Rate & Evaluation Good Guts 1.0 Sep 2025 · 6 posts excluded as likely boosted Facebook 6 10.4K 7.4K 71.1% 100 14 3 — 117 1.120% GOOD Instagram 9 24.8K 6.2K 24.9% 200 28 36 8 272 1.098% GOOD TikTok 4 1.4K — n/a 32 4 15 6 57 4.194% EXCELLENT YouTube 5 927.0K — n/a 7 0 0 — 7 0.001% POOR TOTAL 24 963.6K 13.6K — 339 46 54 14 453 0.047% POOR Comfort Next Jan – Mar 2026 · 9 posts excluded as likely boosted Facebook 17 21.7K 20.3K 93.5% 67 3 15 — 85 0.392% HEALTHY Instagram 22 12.2K 7.5K 61.3% 123 0 16 9 148 1.208% GOOD TikTok 14 38.1K 13.8K 36.4% 72 11 29 4 116 0.305% HEALTHY YouTube 8 124.82M — n/a 8,961 0 271 — 9,232 0.007% POOR TOTAL 61 124.89M 41.6K — 9,223 14 331 13 9,581 0.008% POOR Good Guts 2.0 May – Jun 2026 (current) · 5 posts excluded as likely boosted Facebook 6 9.4K 8.1K 87.0% 47 0 8 — 55 0.588% HEALTHY Instagram 7 77.9K 100.5K 129.0% 588 13 42 5 648 0.832% GOOD TikTok 6 13.5K 5.8K 43.4% 64 1 4 — 69 0.512% HEALTHY YouTube 4 13.67M — n/a 57 0 17 — 74 0.001% POOR TOTAL 23 13.77M 114.4K — 756 14 71 5 846 0.006% POOR
How "likely boosted" is flagged & YouTube caveat No paid/organic flag exists in the source data, so any post with Views > 5× its campaign+platform group's median Views is flagged likely-boosted and excluded above — a statistical inference, not a confirmed flag. This rule is unreliable on YouTube, whose whole post set sits at an elevated baseline rather than having a few outliers against a low organic floor. Full excluded-posts list is on the next slide.
Appendix — Posts Excluded as Likely Boosted
Campaign Platform Title Views Group Median vs. Median Comfort Next TikTok Launch #6 - Talent (15s) 7,210,571 2,578 2797.0x Comfort Next Facebook Launch #4 - RTB (15s) 7,099,721 1,820 3899.9x Good Guts 1.0 YouTube Friso® Gold | Focus Starts At The Gut 3,895,359 463,031 8.4x Comfort Next Facebook Launch #5 - Product (6s) 3,801,380 1,820 2088.1x Good Guts 2.0 TikTok 9:16 CHI - Good Guts: Brand Film (15s) 3,662,444 2,406 1522.2x Good Guts 2.0 TikTok 9:16 ENG - Good Guts: Brand Film (15s) 3,658,849 2,406 1520.7x Good Guts 1.0 YouTube Friso® Gold | Appetite Starts At The Gut 3,553,628 463,031 7.7x Comfort Next Facebook Launch #1: Sound (15s) 3,244,868 1,820 1782.4x Comfort Next TikTok Launch #1: Sound (15s) 3,130,049 2,578 1214.1x Good Guts 1.0 YouTube Friso® Gold | Energy Starts At The Gut 2,816,744 463,031 6.1x Good Guts 1.0 Facebook It All Starts Somewhere: Energy 1,165,461 1,676 695.4x Good Guts 1.0 Facebook It All Starts Somewhere: Focus 225,832 1,676 134.7x Comfort Next TikTok Launch #6 - Talent (15s) | CHI Adaptation 171,829 2,578 66.7x Good Guts 1.0 Facebook It All Starts Somewhere: Appetite 131,567 1,676 78.5x Good Guts 2.0 Facebook 9:16 ENG - Good Guts: Brand Film (15s) 114,609 2,030 56.4x Comfort Next Facebook Launch #6 - Talent (15s) 71,745 1,820 39.4x Good Guts 2.0 Instagram 9:16 CHI - Good Guts: Brand Film (30s) 65,553 8,709 7.5x Good Guts 2.0 Facebook 9:16 ENG - Good Guts: Brand Film (30s) 43,099 2,030 21.2x Comfort Next Facebook Launch #4 - RTB (15s) | CHI Adaptation 22,468 1,820 12.3x Comfort Next Facebook Launch #1: Sound (15s) | CHI Adaptation 11,033 1,820 6.1x
Good Guts 1.0 — Facebook Content Detail
9 posts
Top 3 by ER% Bottom 3 by ER%
Title Format Period Views Reach Likes Comments Shares Saves Total Eng ER% Link It All Starts Somewhere: Energy Videos 2025-09-24 1,165,461 565,988 3,099 39 126 — 3,264 0.28% View It All Starts Somewhere: Focus Videos 2025-09-10 225,832 153,943 580 9 23 — 612 0.27% View It All Starts Somewhere: Appetite Videos 2025-09-19 131,567 92,527 310 0 25 — 335 0.25% View It All Starts Somewhere: Teaser Video Videos 2025-09-04 3,170 2,373 88 14 3 — 105 3.31% View Guts to Glory | Active Child Photos 2025-08-04 1,676 1,095 2 0 0 — 2 0.12% View Guts to Glory | Better Immunity Photos 2025-08-07 1,601 1,069 3 0 0 — 3 0.19% View Guts to Glory | Growing Well Photos 2025-08-12 1,558 1,085 2 0 0 — 2 0.13% View Guts to Glory | Strong Bodies Photos 2025-08-15 1,339 955 2 0 0 — 2 0.15% View Guts to Glory | Comfort Videos 2025-08-17 1,106 854 3 0 0 — 3 0.27% View
Good Guts 1.0 — Facebook Top 3 by ER%
It All Starts Somewhere: Teaser Video
Facebook · Good Guts 1.0
It All Starts Somewhere: Teaser Video
Views 3,170 Reach 2,373 Likes / Reactions 88 Comments 14 Shares 3 Saves 0 Engagement Rate 3.31%
It All Starts Somewhere: Energy
Facebook · Good Guts 1.0
It All Starts Somewhere: Energy
Views 1,165,461 Reach 565,988 Likes / Reactions 3,099 Comments 39 Shares 126 Saves 0 Engagement Rate 0.28%
Guts to Glory | Comfort
Facebook · Good Guts 1.0
Guts to Glory | Comfort
Views 1,106 Reach 854 Likes / Reactions 3 Comments 0 Shares 0 Saves 0 Engagement Rate 0.27%
Key Takeaways “It All Starts Somewhere: Teaser Video” delivered the highest engagement rate at 3.31% , indicating the strongest overall content performance on Facebook this period.
“It All Starts Somewhere: Energy” also recorded a 0.28% engagement rate , trailing the top engagement efficiency while generating 1,165,461 views and 565,988 reach . This shows the creative was effective in driving interaction despite lower visibility than “It All Starts Somewhere: Teaser Video.”
“Guts to Glory | Comfort” served as a supporting content piece, generating 1,106 views , 854 reach , and a 0.27% engagement rate . Performance was lower than the top performers, suggesting room to build on this format on Facebook.
Good Guts 1.0 — Facebook Bottom 3 by ER%
Guts to Glory | Active Child
Facebook · Good Guts 1.0
Guts to Glory | Active Child
Views 1,676 Reach 1,095 Likes / Reactions 2 Comments 0 Shares 0 Saves 0 Engagement Rate 0.12%
Guts to Glory | Growing Well
Facebook · Good Guts 1.0
Guts to Glory | Growing Well
Views 1,558 Reach 1,085 Likes / Reactions 2 Comments 0 Shares 0 Saves 0 Engagement Rate 0.13%
Guts to Glory | Strong Bodies
Facebook · Good Guts 1.0
Guts to Glory | Strong Bodies
Views 1,339 Reach 955 Likes / Reactions 2 Comments 0 Shares 0 Saves 0 Engagement Rate 0.15%
Key Takeaways “Guts to Glory | Active Child” recorded the lowest engagement rate at 0.12% , making it the weakest performer on Facebook this period.
“Guts to Glory | Growing Well” followed closely at 0.13% engagement rate , with only 1,558 views , pointing to a format or targeting mismatch worth reviewing on Facebook.
“Guts to Glory | Strong Bodies” rounded out the bottom three at 0.15% engagement rate off 1,339 views , reinforcing that this content style underperformed on Facebook this period.
Good Guts 1.0 — Instagram Content Detail
9 posts
Top 3 by ER% Bottom 3 by ER%
Title Format Period Views Reach Likes Comments Shares Saves Total Eng ER% Link Guts to Glory | Strong Bodies IG image 2025-08-15 4,773 521 7 0 1 — 8 0.17% View Guts to Glory | Growing Well IG image 2025-08-12 4,286 470 5 0 2 1 8 0.19% View Guts to Glory | Better Immunity IG image 2025-08-07 3,874 479 9 0 3 — 12 0.31% View Guts to Glory | Active Child IG image 2025-08-04 3,729 538 13 0 2 — 15 0.40% View Guts to Glory | Comfort IG reel 2025-08-17 1,904 453 12 0 1 1 14 0.74% View It All Starts Somewhere: Teaser Video IG reel 2025-09-04 1,789 1,049 48 8 16 4 76 4.25% View It All Starts Somewhere: Appetite IG reel 2025-09-19 1,649 977 36 3 1 — 40 2.43% View It All Starts Somewhere: Energy IG reel 2025-09-24 1,470 900 47 17 4 1 69 4.69% View It All Starts Somewhere: Focus IG reel 2025-09-10 1,290 776 23 0 6 1 30 2.33% View
Good Guts 1.0 — Instagram Top 3 by ER%
It All Starts Somewhere: Energy
Instagram · Good Guts 1.0
It All Starts Somewhere: Energy
Views 1,470 Reach 900 Likes / Reactions 47 Comments 17 Shares 4 Saves 1 Engagement Rate 4.69%
It All Starts Somewhere: Teaser Video
Instagram · Good Guts 1.0
It All Starts Somewhere: Teaser Video
Views 1,789 Reach 1,049 Likes / Reactions 48 Comments 8 Shares 16 Saves 4 Engagement Rate 4.25%
It All Starts Somewhere: Appetite
Instagram · Good Guts 1.0
It All Starts Somewhere: Appetite
Views 1,649 Reach 977 Likes / Reactions 36 Comments 3 Shares 1 Saves 0 Engagement Rate 2.43%
Key Takeaways “It All Starts Somewhere: Energy” delivered the highest engagement rate at 4.69% , indicating the strongest overall content performance on Instagram this period.
“It All Starts Somewhere: Teaser Video” also recorded a 4.25% engagement rate , trailing the top engagement efficiency while generating 1,789 views and 1,049 reach . This shows the creative was effective in driving interaction despite lower visibility than “It All Starts Somewhere: Energy.”
“It All Starts Somewhere: Appetite” served as a supporting content piece, generating 1,649 views , 977 reach , and a 2.43% engagement rate . Performance was lower than the top performers, suggesting room to build on this format on Instagram.
Good Guts 1.0 — Instagram Bottom 3 by ER%
Guts to Glory | Strong Bodies
Instagram · Good Guts 1.0
Guts to Glory | Strong Bodies
Views 4,773 Reach 521 Likes / Reactions 7 Comments 0 Shares 1 Saves 0 Engagement Rate 0.17%
Guts to Glory | Growing Well
Instagram · Good Guts 1.0
Guts to Glory | Growing Well
Views 4,286 Reach 470 Likes / Reactions 5 Comments 0 Shares 2 Saves 1 Engagement Rate 0.19%
Guts to Glory | Better Immunity
Instagram · Good Guts 1.0
Guts to Glory | Better Immunity
Views 3,874 Reach 479 Likes / Reactions 9 Comments 0 Shares 3 Saves 0 Engagement Rate 0.31%
Key Takeaways “Guts to Glory | Strong Bodies” recorded the lowest engagement rate at 0.17% , making it the weakest performer on Instagram this period.
“Guts to Glory | Growing Well” followed closely at 0.19% engagement rate , with only 4,286 views , pointing to a format or targeting mismatch worth reviewing on Instagram.
“Guts to Glory | Better Immunity” rounded out the bottom three at 0.31% engagement rate off 3,874 views , reinforcing that this content style underperformed on Instagram this period.
Good Guts 1.0 — TikTok Content Detail
4 posts
Top 3 by ER% Bottom 3 by ER%
Title Format Period Views Reach Likes Comments Shares Saves Total Eng ER% Link It All Starts Somewhere: Teaser Video TikTok video 2025-09-05 657 — 19 3 9 3 34 5.18% View It All Starts Somewhere: Focus TikTok video 2025-09-11 277 — 6 0 3 1 10 3.61% View It All Starts Somewhere: Energy TikTok video 2025-09-25 252 — 6 0 1 1 8 3.17% View It All Starts Somewhere: Appetite TikTok video 2025-09-20 173 — 1 1 2 1 5 2.89% View
Good Guts 1.0 — TikTok Top 3 by ER%
It All Starts Somewhere: Teaser Video
TikTok · Good Guts 1.0
It All Starts Somewhere: Teaser Video
Views 657 Reach — Likes / Reactions 19 Comments 3 Shares 9 Saves 3 Engagement Rate 5.18%
It All Starts Somewhere: Focus
TikTok · Good Guts 1.0
It All Starts Somewhere: Focus
Views 277 Reach — Likes / Reactions 6 Comments 0 Shares 3 Saves 1 Engagement Rate 3.61%
It All Starts Somewhere: Energy
TikTok · Good Guts 1.0
It All Starts Somewhere: Energy
Views 252 Reach — Likes / Reactions 6 Comments 0 Shares 1 Saves 1 Engagement Rate 3.17%
Key Takeaways “It All Starts Somewhere: Teaser Video” delivered the highest engagement rate at 5.18% , indicating the strongest overall content performance on TikTok this period.
“It All Starts Somewhere: Focus” generated 277 views and recorded a 3.61% engagement rate , supported by 3 shares and 1 saves . This suggests the content had strong utility and retention value on TikTok this period.
“It All Starts Somewhere: Energy” served as a supporting content piece, generating 252 views , and a 3.17% engagement rate . Performance was lower than the top performers, suggesting room to build on this format on TikTok.
Good Guts 1.0 — TikTok Bottom 3 by ER%
It All Starts Somewhere: Appetite
TikTok · Good Guts 1.0
It All Starts Somewhere: Appetite
Views 173 Reach — Likes / Reactions 1 Comments 1 Shares 2 Saves 1 Engagement Rate 2.89%
Key Takeaways “It All Starts Somewhere: Appetite” recorded the lowest engagement rate at 2.89% , making it the weakest performer on TikTok this period.
“It All Starts Somewhere: Appetite” followed closely at 2.89% engagement rate , with only 173 views , pointing to a format or targeting mismatch worth reviewing on TikTok.
“It All Starts Somewhere: Appetite” rounded out the bottom three at 2.89% engagement rate off 173 views , reinforcing that this content style underperformed on TikTok this period.
Good Guts 1.0 — YouTube Content Detail
8 posts
Top 3 by ER% Bottom 3 by ER%
Title Format Period Views Reach Likes Comments Shares Saves Total Eng ER% Link Friso® Gold | Focus Starts At The Gut YT video 2025-09-11 3,895,359 — 8 0 0 — 8 0.00% View Friso® Gold | Appetite Starts At The Gut YT video 2025-09-20 3,553,628 — 2 0 0 — 2 0.00% View Friso® Gold | Energy Starts At The Gut YT video 2025-09-25 2,816,744 — 4 0 0 — 4 0.00% View Friso® Gold | Every Good Thing Starts At The Gut Teaser YT video 2025-09-05 925,685 — 4 0 0 — 4 0.00% View Friso® Gold | Fokus Bermula Dari Usus YT video 2025-09-25 377 — 0 0 0 — 0 0.00% View Friso® Gold | Tenaga Bermula Dari Usus YT video 2025-09-25 329 — 2 0 0 — 2 0.61% View Friso® Gold | Selera Bermula Dari Usus YT video 2025-09-25 295 — 1 0 0 — 1 0.34% View Friso® Gold | Setiap Kebaikan Bermula Dari Usus Teaser YT video 2025-09-25 292 — 0 0 0 — 0 0.00% View
Good Guts 1.0 — YouTube Top 3 by ER%
Friso® Gold | Tenaga Bermula Dari Usus
YouTube · Good Guts 1.0
Friso® Gold | Tenaga Bermula Dari Usus
Views 329 Reach — Likes / Reactions 2 Comments 0 Shares 0 Saves 0 Engagement Rate 0.61%
Friso® Gold | Selera Bermula Dari Usus
YouTube · Good Guts 1.0
Friso® Gold | Selera Bermula Dari Usus
Views 295 Reach — Likes / Reactions 1 Comments 0 Shares 0 Saves 0 Engagement Rate 0.34%
Friso® Gold | Every Good Thing Starts At The Gut Teaser
YouTube · Good Guts 1.0
Friso® Gold | Every Good Thing Starts At The Gut Teaser
Views 925,685 Reach — Likes / Reactions 4 Comments 0 Shares 0 Saves 0 Engagement Rate 0.00%
Key Takeaways “Friso® Gold | Tenaga Bermula Dari Usus” delivered the highest engagement rate at 0.61% , indicating the strongest overall content performance on YouTube this period.
“Friso® Gold | Selera Bermula Dari Usus” generated 295 views and recorded a 0.34% engagement rate , supported by None shares . This suggests the content had strong utility and retention value on YouTube this period.
“Friso® Gold | Every Good Thing Starts At The Gut Teaser” served as a supporting content piece, generating 925,685 views , and a 0.00% engagement rate . Performance was lower than the top performers, suggesting room to build on this format on YouTube.
Good Guts 1.0 — YouTube Bottom 3 by ER%
Friso® Gold | Setiap Kebaikan Bermula Dari Usus Teaser
YouTube · Good Guts 1.0
Friso® Gold | Setiap Kebaikan Bermula Dari Usus Teaser
Views 292 Reach — Likes / Reactions 0 Comments 0 Shares 0 Saves 0 Engagement Rate 0.00%
Friso® Gold | Fokus Bermula Dari Usus
YouTube · Good Guts 1.0
Friso® Gold | Fokus Bermula Dari Usus
Views 377 Reach — Likes / Reactions 0 Comments 0 Shares 0 Saves 0 Engagement Rate 0.00%
Friso® Gold | Appetite Starts At The Gut
YouTube · Good Guts 1.0
Friso® Gold | Appetite Starts At The Gut
Views 3,553,628 Reach — Likes / Reactions 2 Comments 0 Shares 0 Saves 0 Engagement Rate 0.00%
Key Takeaways “Friso® Gold | Setiap Kebaikan Bermula Dari Usus Teaser” recorded the lowest engagement rate at 0.00% , making it the weakest performer on YouTube this period.
“Friso® Gold | Fokus Bermula Dari Usus” followed closely at 0.00% engagement rate , with only 377 views , pointing to a format or targeting mismatch worth reviewing on YouTube.
“Friso® Gold | Appetite Starts At The Gut” rounded out the bottom three at 0.00% engagement rate off 3,553,628 views , reinforcing that this content style underperformed on YouTube this period.
Comfort Next
Jan – Mar 2026
Comfort Next — Facebook Content Detail
23 posts
Top 3 by ER% Bottom 3 by ER%
Title Format Period Views Reach Likes Comments Shares Saves Total Eng ER% Link Launch #4 - RTB (15s) Caption only Jan'26 7,099,721 3,035,674 6,246 12 217 — 6,475 0.09% View Launch #5 - Product (6s) Caption only Jan'26 3,801,380 1,368,973 4,091 15 185 — 4,291 0.11% View Launch #1: Sound (15s) Video/Reel Jan'26 3,244,868 2,285,498 1,910 4 49 — 1,963 0.06% View Launch #6 - Talent (15s) Caption only Feb'26 71,745 61,846 94 0 5 — 99 0.14% View Launch #4 - RTB (15s) | CHI Adaptation Static Jan'26 22,468 20,582 25 0 0 — 25 0.11% View Launch #1: Sound (15s) | CHI Adaptation Video/Reel Jan'26 11,033 13,529 18 0 2 — 20 0.18% View Launch #6 - Talent (15s) | CHI Adaptation Static Feb'26 2,147 2,068 5 0 0 — 5 0.23% View Launch #8 - All about Comfort Next Static Feb'26 2,056 1,297 8 0 3 — 11 0.54% View Launch #5 - Product (6s) | CHI Adaptation Static Jan'26 1,930 1,337 4 0 2 — 6 0.31% View Launch #7 - Product (Static) Caption only Feb'26 1,855 1,221 9 0 3 — 12 0.65% View Launch #2 - Sight | CHI Adaptation Static Jan'26 1,786 1,221 4 1 0 — 5 0.28% View Launch #7 - Product (Static) | CHI Adaptation Static Feb'26 1,700 1,110 1 0 2 — 3 0.18% View Launch #3 - Sight | CHI Adaptation Static Feb'26 1,661 1,124 3 0 2 — 5 0.30% View Launch #10 - Available in stores Static Mar'26 1,655 1,100 2 0 1 — 3 0.18% View Launch #3 - Sight Static Feb'26 1,488 1,034 3 0 0 — 3 0.20% View Teaser #1: Sound (10s) | CHI Adaptation Video/Reel Jan'26 1,395 1,432 5 0 0 — 5 0.36% View Teaser #1: Sound (10s) Video/Reel Jan'26 1,179 1,177 6 2 0 — 8 0.68% View Teaser #3: Parents Know Best Video/Reel Jan'26 1,148 1,166 4 0 1 — 5 0.44% View Teaser #2: Sight | CHI Adaptation Static Jan'26 1,052 716 1 0 0 — 1 0.10% View Teaser #3: Parents Know Best | CHI Adaptation Video/Reel Jan'26 655 716 2 0 1 — 3 0.46% View Teaser #2: Sight Static Jan'26 0 716 2 0 0 — 2 0.00% View Launch #2 - Sight Static Jan'26 0 1,205 4 0 0 — 4 0.00% View Engagement #1 - #ParentsPledge (Feed) Static Mar'26 0 1,650 4 0 0 — 4 0.00% View
Comfort Next — Facebook Top 3 by ER%
Teaser #1: Sound (10s)
Facebook · Comfort Next
Teaser #1: Sound (10s)
Views 1,179 Reach 1,177 Likes / Reactions 6 Comments 2 Shares 0 Saves 0 Engagement Rate 0.68%
Launch #7 - Product (Static)
Facebook · Comfort Next
Launch #7 - Product (Static)
Views 1,855 Reach 1,221 Likes / Reactions 9 Comments 0 Shares 3 Saves 0 Engagement Rate 0.65%
Launch #8 - All about Comfort Next
Facebook · Comfort Next
Launch #8 - All about Comfort Next
Views 2,056 Reach 1,297 Likes / Reactions 8 Comments 0 Shares 3 Saves 0 Engagement Rate 0.54%
Key Takeaways “Teaser #1: Sound (10s)” delivered the highest engagement rate at 0.68% , indicating the strongest overall content performance on Facebook this period.
“Launch #7 - Product (Static)” also recorded a 0.65% engagement rate , matching the top engagement efficiency while generating 1,855 views and 1,221 reach . This shows the creative was effective in driving interaction despite comparable visibility than “Teaser #1: Sound (10s).”
“Launch #8 - All about Comfort Next” served as a supporting content piece, generating 2,056 views , 1,297 reach , and a 0.54% engagement rate . Performance was lower than the top performers, suggesting room to build on this format on Facebook.
Comfort Next — Facebook Bottom 3 by ER%
Launch #1: Sound (15s)
Facebook · Comfort Next
Launch #1: Sound (15s)
Views 3,244,868 Reach 2,285,498 Likes / Reactions 1,910 Comments 4 Shares 49 Saves 0 Engagement Rate 0.06%
Launch #4 - RTB (15s)
Facebook · Comfort Next
Launch #4 - RTB (15s)
Views 7,099,721 Reach 3,035,674 Likes / Reactions 6,246 Comments 12 Shares 217 Saves 0 Engagement Rate 0.09%
Teaser #2: Sight | CHI Adaptation
Facebook · Comfort Next
Teaser #2: Sight | CHI Adaptation
Views 1,052 Reach 716 Likes / Reactions 1 Comments 0 Shares 0 Saves 0 Engagement Rate 0.10%
Key Takeaways “Launch #1: Sound (15s)” recorded the lowest engagement rate at 0.06% , making it the weakest performer on Facebook this period.
“Launch #4 - RTB (15s)” followed closely at 0.09% engagement rate , despite pulling 7,099,721 views , pointing to a format or targeting mismatch worth reviewing on Facebook.
“Teaser #2: Sight | CHI Adaptation” rounded out the bottom three at 0.10% engagement rate off 1,052 views , reinforcing that this content style underperformed on Facebook this period.
Comfort Next — Instagram Content Detail
22 posts
Top 3 by ER% Bottom 3 by ER%
Title Format Period Views Reach Likes Comments Shares Saves Total Eng ER% Link Teaser #1: Sound (10s) | CHI Adaptation Video/Reel Jan'26 1,212 866 17 0 4 1 22 1.82% View Teaser #1: Sound (10s) Video/Reel Jan'26 1,004 696 10 0 0 1 11 1.10% View Engagement #1 - #ParentsPledge (Feed) Static Mar'26 810 443 13 0 2 — 15 1.85% View Launch #4 - RTB (15s) Caption only Jan'26 798 596 6 0 5 — 11 1.38% View Launch #8 - All about Comfort Next Static Feb'26 766 293 6 0 1 2 9 1.17% View Teaser #2: Sight Static Jan'26 759 326 16 0 1 — 17 2.24% View Launch #5 - Product (6s) Caption only Jan'26 614 420 2 0 0 1 3 0.49% View Launch #1: Sound (15s) Video/Reel Jan'26 599 488 2 0 1 1 4 0.67% View Teaser #2: Sight | CHI Adaptation Static Jan'26 523 245 3 0 1 — 4 0.76% View Launch #2 - Sight | CHI Adaptation Static Jan'26 517 206 4 0 0 — 4 0.77% View Launch #6 - Talent (15s) | CHI Adaptation Static Feb'26 459 322 8 0 0 1 9 1.96% View Launch #3 - Sight | CHI Adaptation Static Feb'26 443 175 5 0 0 — 5 1.13% View Teaser #3: Parents Know Best Video/Reel Jan'26 439 320 6 0 1 — 7 1.59% View Launch #6 - Talent (15s) Caption only Feb'26 415 307 4 0 0 — 4 0.96% View Launch #3 - Sight Static Feb'26 397 172 3 0 0 — 3 0.76% View Launch #7 - Product (Static) | CHI Adaptation Static Feb'26 396 219 0 0 0 — 0 0.00% View Launch #2 - Sight Static Jan'26 387 151 5 0 0 — 5 1.29% View Teaser #3: Parents Know Best | CHI Adaptation Video/Reel Jan'26 385 283 2 0 0 1 3 0.78% View Launch #7 - Product (Static) Caption only Feb'26 382 218 2 0 0 — 2 0.52% View Launch #1: Sound (15s) | CHI Adaptation Video/Reel Jan'26 355 272 3 0 0 1 4 1.13% View Launch #4 - RTB (15s) | CHI Adaptation Static Jan'26 317 276 3 0 0 — 3 0.95% View Launch #5 - Product (6s) | CHI Adaptation Static Jan'26 271 217 3 0 0 — 3 1.11% View
Comfort Next — Instagram Top 3 by ER%
Teaser #2: Sight
Instagram · Comfort Next
Teaser #2: Sight
Views 759 Reach 326 Likes / Reactions 16 Comments 0 Shares 1 Saves 0 Engagement Rate 2.24%
Launch #6 - Talent (15s) | CHI Adaptation
Instagram · Comfort Next
Launch #6 - Talent (15s) | CHI Adaptation
Views 459 Reach 322 Likes / Reactions 8 Comments 0 Shares 0 Saves 1 Engagement Rate 1.96%
Engagement #1 - #ParentsPledge (Feed)
Instagram · Comfort Next
Engagement #1 - #ParentsPledge (Feed)
Views 810 Reach 443 Likes / Reactions 13 Comments 0 Shares 2 Saves 0 Engagement Rate 1.85%
Key Takeaways “Teaser #2: Sight” delivered the highest engagement rate at 2.24% , indicating the strongest overall content performance on Instagram this period.
“Launch #6 - Talent (15s) | CHI Adaptation” also recorded a 1.96% engagement rate , trailing the top engagement efficiency while generating 459 views and 322 reach . This shows the creative was effective in driving interaction despite lower visibility than “Teaser #2: Sight.”
“Engagement #1 - #ParentsPledge (Feed)” served as a supporting content piece, generating 810 views , 443 reach , and a 1.85% engagement rate . Performance was lower than the top performers, suggesting room to build on this format on Instagram.
Comfort Next — Instagram Bottom 3 by ER%
Launch #7 - Product (Static) | CHI Adaptation
Instagram · Comfort Next
Launch #7 - Product (Static) | CHI Adaptation
Views 396 Reach 219 Likes / Reactions 0 Comments 0 Shares 0 Saves 0 Engagement Rate 0.00%
Launch #5 - Product (6s)
Instagram · Comfort Next
Launch #5 - Product (6s)
Views 614 Reach 420 Likes / Reactions 2 Comments 0 Shares 0 Saves 1 Engagement Rate 0.49%
Launch #7 - Product (Static)
Instagram · Comfort Next
Launch #7 - Product (Static)
Views 382 Reach 218 Likes / Reactions 2 Comments 0 Shares 0 Saves 0 Engagement Rate 0.52%
Key Takeaways “Launch #7 - Product (Static) | CHI Adaptation” recorded the lowest engagement rate at 0.00% , making it the weakest performer on Instagram this period.
“Launch #5 - Product (6s)” followed closely at 0.49% engagement rate , with only 614 views , pointing to a format or targeting mismatch worth reviewing on Instagram.
“Launch #7 - Product (Static)” rounded out the bottom three at 0.52% engagement rate off 382 views , reinforcing that this content style underperformed on Instagram this period.
Comfort Next — TikTok Content Detail
17 posts
Top 3 by ER% Bottom 3 by ER%
Title Format Period Views Reach Likes Comments Shares Saves Total Eng ER% Link Launch #6 - Talent (15s) Caption only Feb'26 7,210,571 — 11,052 960 141 1,768 13,921 0.19% View Launch #1: Sound (15s) Video/Reel Jan'26 3,130,049 930 3,539 41 1,429 — 5,009 0.16% View Launch #6 - Talent (15s) | CHI Adaptation Caption only Feb'26 171,829 — 94 11 0 15 120 0.07% View Launch #10 - Available in stores Static Mar'26 5,593 — 13 3 3 2 21 0.38% View Launch #5 - Product (6s) | CHI Adaptation Caption only Jan'26 4,903 3,650 3 0 1 — 4 0.08% View Teaser #1: Sound (10s) Video/Reel Jan'26 4,401 1,791 11 1 0 — 12 0.27% View Launch #5 - Product (6s) Caption only Jan'26 3,257 1,172 4 0 7 — 11 0.34% View Launch #4 - RTB (15s) | CHI Adaptation Caption only Jan'26 2,830 1,268 2 0 1 — 3 0.11% View Launch #1: Sound (15s) | CHI Adaptation Video/Reel Jan'26 2,578 979 7 1 9 — 17 0.66% View Teaser #3: Parents Know Best Video/Reel Jan'26 2,539 1,317 6 0 2 — 8 0.32% View Teaser #3: Parents Know Best | CHI Adaptation Video/Reel Jan'26 2,510 1,471 2 1 0 — 3 0.12% View Launch #4 - RTB (15s) Caption only Jan'26 2,147 906 6 0 3 — 9 0.42% View Teaser #1: Sound (10s) | CHI Adaptation Video/Reel Jan'26 2,015 1,288 7 1 1 — 9 0.45% View Launch #7 - Product (Static) Caption only Feb'26 1,685 — 1 2 0 1 4 0.24% View Launch #3 - Sight Static Feb'26 1,351 — 3 2 2 — 7 0.52% View Launch #7 - Product (Static) | CHI Adaptation Caption only Feb'26 1,210 — 6 0 0 1 7 0.58% View Launch #3 - Sight | CHI Adaptation Static Feb'26 1,051 — 1 0 0 — 1 0.10% View
Comfort Next — TikTok Top 3 by ER%
Launch #1: Sound (15s) | CHI Adaptation
TikTok · Comfort Next
Launch #1: Sound (15s) | CHI Adaptation
Views 2,578 Reach 979 Likes / Reactions 7 Comments 1 Shares 9 Saves 0 Engagement Rate 0.66%
Launch #7 - Product (Static) | CHI Adaptation
TikTok · Comfort Next
Launch #7 - Product (Static) | CHI Adaptation
Views 1,210 Reach — Likes / Reactions 6 Comments 0 Shares 0 Saves 1 Engagement Rate 0.58%
Launch #3 - Sight
TikTok · Comfort Next
Launch #3 - Sight
Views 1,351 Reach — Likes / Reactions 3 Comments 2 Shares 2 Saves 0 Engagement Rate 0.52%
Key Takeaways “Launch #1: Sound (15s) | CHI Adaptation” delivered the highest engagement rate at 0.66% , indicating the strongest overall content performance on TikTok this period.
“Launch #7 - Product (Static) | CHI Adaptation” generated 1,210 views and recorded a 0.58% engagement rate , supported by None shares and 1 saves . This suggests the content had strong utility and retention value on TikTok this period.
“Launch #3 - Sight” served as a supporting content piece, generating 1,351 views , and a 0.52% engagement rate . Performance was lower than the top performers, suggesting room to build on this format on TikTok.
Comfort Next — TikTok Bottom 3 by ER%
Launch #6 - Talent (15s) | CHI Adaptation
TikTok · Comfort Next
Launch #6 - Talent (15s) | CHI Adaptation
Views 171,829 Reach — Likes / Reactions 94 Comments 11 Shares 0 Saves 15 Engagement Rate 0.07%
Launch #5 - Product (6s) | CHI Adaptation
TikTok · Comfort Next
Launch #5 - Product (6s) | CHI Adaptation
Views 4,903 Reach 3,650 Likes / Reactions 3 Comments 0 Shares 1 Saves 0 Engagement Rate 0.08%
Launch #3 - Sight | CHI Adaptation
TikTok · Comfort Next
Launch #3 - Sight | CHI Adaptation
Views 1,051 Reach — Likes / Reactions 1 Comments 0 Shares 0 Saves 0 Engagement Rate 0.10%
Key Takeaways “Launch #6 - Talent (15s) | CHI Adaptation” recorded the lowest engagement rate at 0.07% , making it the weakest performer on TikTok this period.
“Launch #5 - Product (6s) | CHI Adaptation” followed closely at 0.08% engagement rate , with only 4,903 views , pointing to a format or targeting mismatch worth reviewing on TikTok.
“Launch #3 - Sight | CHI Adaptation” rounded out the bottom three at 0.10% engagement rate off 1,051 views , reinforcing that this content style underperformed on TikTok this period.
Comfort Next — YouTube Content Detail
8 posts
Top 3 by ER% Bottom 3 by ER%
Title Format Period Views Reach Likes Comments Shares Saves Total Eng ER% Link Launch #1: Sound (15s) Video/Reel Jan'26 46,032,222 — 189 0 60 — 249 0.00% View 16:9 ENG - Comfort Next Brand Film (15s) Video/Reel Nov'25 34,030,107 — 60 0 10 — 70 0.00% View 16:9 ENG - Comfort Next Brand Film (30s) Video/Reel Nov'25 16,543,476 — 30 0 35 — 65 0.00% View 16:9 CHI - Comfort Next Brand Film (15s) Video/Reel Nov'25 11,124,911 — 27 0 5 — 32 0.00% View Launch #1: Sound (15s) | CHI Adaptation Video/Reel Jan'26 8,044,489 — 30 0 8 — 38 0.00% View Teaser #1: Sound (10s) Video/Reel Jan'26 4,445,416 — 8,594 0 136 — 8,730 0.20% View 16:9 CHI - Comfort Next Brand Film (30s) Video/Reel Nov'25 2,482,620 — 7 0 5 — 12 0.00% View Teaser #1: Sound (10s) | CHI Adaptation Video/Reel Jan'26 2,113,783 — 24 0 12 — 36 0.00% View
Comfort Next — YouTube Top 3 by ER%
Teaser #1: Sound (10s)
YouTube · Comfort Next
Teaser #1: Sound (10s)
Views 4,445,416 Reach — Likes / Reactions 8,594 Comments 0 Shares 136 Saves 0 Engagement Rate 0.20%
Teaser #1: Sound (10s) | CHI Adaptation
YouTube · Comfort Next
Teaser #1: Sound (10s) | CHI Adaptation
Views 2,113,783 Reach — Likes / Reactions 24 Comments 0 Shares 12 Saves 0 Engagement Rate 0.00%
Launch #1: Sound (15s)
YouTube · Comfort Next
Launch #1: Sound (15s)
Views 46,032,222 Reach — Likes / Reactions 189 Comments 0 Shares 60 Saves 0 Engagement Rate 0.00%
Key Takeaways “Teaser #1: Sound (10s)” delivered the highest engagement rate at 0.20% , indicating the strongest overall content performance on YouTube this period.
“Teaser #1: Sound (10s) | CHI Adaptation” generated 2,113,783 views and recorded a 0.00% engagement rate , supported by 12 shares . This suggests the content had strong utility and retention value on YouTube this period.
“Launch #1: Sound (15s)” served as a supporting content piece, generating 46,032,222 views , and a 0.00% engagement rate . Performance was lower than the top performers, suggesting room to build on this format on YouTube.
Comfort Next — YouTube Bottom 3 by ER%
16:9 ENG - Comfort Next Brand Film (15s)
YouTube · Comfort Next
16:9 ENG - Comfort Next Brand Film (15s)
Views 34,030,107 Reach — Likes / Reactions 60 Comments 0 Shares 10 Saves 0 Engagement Rate 0.00%
16:9 CHI - Comfort Next Brand Film (15s)
YouTube · Comfort Next
16:9 CHI - Comfort Next Brand Film (15s)
Views 11,124,911 Reach — Likes / Reactions 27 Comments 0 Shares 5 Saves 0 Engagement Rate 0.00%
16:9 ENG - Comfort Next Brand Film (30s)
YouTube · Comfort Next
16:9 ENG - Comfort Next Brand Film (30s)
Views 16,543,476 Reach — Likes / Reactions 30 Comments 0 Shares 35 Saves 0 Engagement Rate 0.00%
Key Takeaways “16:9 ENG - Comfort Next Brand Film (15s)” recorded the lowest engagement rate at 0.00% , making it the weakest performer on YouTube this period.
“16:9 CHI - Comfort Next Brand Film (15s)” followed closely at 0.00% engagement rate , despite pulling 11,124,911 views , pointing to a format or targeting mismatch worth reviewing on YouTube.
“16:9 ENG - Comfort Next Brand Film (30s)” rounded out the bottom three at 0.00% engagement rate off 16,543,476 views , reinforcing that this content style underperformed on YouTube this period.
Good Guts 2.0
May – Jun 2026 (current)
Good Guts 2.0 — Facebook Content Detail
8 posts
Top 3 by ER% Bottom 3 by ER%
Title Format Period Views Reach Likes Comments Shares Saves Total Eng ER% Link 9:16 ENG - Good Guts: Brand Film (15s) Video/Reel May'26 114,609 83,611 129 0 6 — 135 0.12% View 9:16 ENG - Good Guts: Brand Film (30s) Video/Reel May'26 43,099 38,745 60 2 2 — 64 0.15% View 9:16 CHI - Good Guts: Brand Film (15s) Video/Reel May'26 2,973 2,984 6 0 2 — 8 0.27% View 9:16 CHI - Good Guts: Brand Film (30s) Video/Reel May'26 2,854 2,937 15 0 2 — 17 0.60% View Good Gut 2.0 - Good Growth (ENG) Static May'26 1,207 837 14 0 2 — 16 1.33% View Good Gut 2.0 - Carousel (EN) Static Jun'26 835 448 4 0 0 — 4 0.48% View Good Gut 2.0 - Carousel (CH) Static Jun'26 811 484 4 0 1 — 5 0.62% View Good Gut 2.0 - Good Growth (CH) Static May'26 673 451 4 0 1 — 5 0.74% View
Good Guts 2.0 — Facebook Top 3 by ER%
Good Gut 2.0 - Good Growth (ENG)
Facebook · Good Guts 2.0
Good Gut 2.0 - Good Growth (ENG)
Views 1,207 Reach 837 Likes / Reactions 14 Comments 0 Shares 2 Saves 0 Engagement Rate 1.33%
Good Gut 2.0 - Good Growth (CH)
Facebook · Good Guts 2.0
Good Gut 2.0 - Good Growth (CH)
Views 673 Reach 451 Likes / Reactions 4 Comments 0 Shares 1 Saves 0 Engagement Rate 0.74%
Good Gut 2.0 - Carousel (CH)
Facebook · Good Guts 2.0
Good Gut 2.0 - Carousel (CH)
Views 811 Reach 484 Likes / Reactions 4 Comments 0 Shares 1 Saves 0 Engagement Rate 0.62%
Key Takeaways “Good Gut 2.0 - Good Growth (ENG)” delivered the highest engagement rate at 1.33% , indicating the strongest overall content performance on Facebook this period.
“Good Gut 2.0 - Good Growth (CH)” also recorded a 0.74% engagement rate , trailing the top engagement efficiency while generating 673 views and 451 reach . This shows the creative was effective in driving interaction despite lower visibility than “Good Gut 2.0 - Good Growth (ENG).”
“Good Gut 2.0 - Carousel (CH)” served as a supporting content piece, generating 811 views , 484 reach , and a 0.62% engagement rate . Performance was lower than the top performers, suggesting room to build on this format on Facebook.
Good Guts 2.0 — Facebook Bottom 3 by ER%
9:16 ENG - Good Guts: Brand Film (15s)
Facebook · Good Guts 2.0
9:16 ENG - Good Guts: Brand Film (15s)
Views 114,609 Reach 83,611 Likes / Reactions 129 Comments 0 Shares 6 Saves 0 Engagement Rate 0.12%
9:16 ENG - Good Guts: Brand Film (30s)
Facebook · Good Guts 2.0
9:16 ENG - Good Guts: Brand Film (30s)
Views 43,099 Reach 38,745 Likes / Reactions 60 Comments 2 Shares 2 Saves 0 Engagement Rate 0.15%
9:16 CHI - Good Guts: Brand Film (15s)
Facebook · Good Guts 2.0
9:16 CHI - Good Guts: Brand Film (15s)
Views 2,973 Reach 2,984 Likes / Reactions 6 Comments 0 Shares 2 Saves 0 Engagement Rate 0.27%
Key Takeaways “9:16 ENG - Good Guts: Brand Film (15s)” recorded the lowest engagement rate at 0.12% , making it the weakest performer on Facebook this period.
“9:16 ENG - Good Guts: Brand Film (30s)” followed closely at 0.15% engagement rate , with only 43,099 views , pointing to a format or targeting mismatch worth reviewing on Facebook.
“9:16 CHI - Good Guts: Brand Film (15s)” rounded out the bottom three at 0.27% engagement rate off 2,973 views , reinforcing that this content style underperformed on Facebook this period.
Good Guts 2.0 — Instagram Content Detail
8 posts
Top 3 by ER% Bottom 3 by ER%
Title Format Period Views Reach Likes Comments Shares Saves Total Eng ER% Link 9:16 CHI - Good Guts: Brand Film (30s) Video/Reel May'26 65,553 46,286 687 12 29 17 745 1.14% View 9:16 CHI - Good Guts: Brand Film (15s) Video/Reel May'26 40,402 88,867 394 2 16 — 412 1.02% View 9:16 ENG - Good Guts: Brand Film (30s) Video/Reel May'26 12,739 1,794 58 9 9 4 80 0.63% View 9:16 ENG - Good Guts: Brand Film (15s) Video/Reel May'26 11,382 791 17 0 2 — 19 0.17% View Good Gut 2.0 - Carousel (CH) Static Jun'26 6,036 4,017 50 2 3 1 56 0.93% View Good Gut 2.0 - Good Growth (CH) Static May'26 5,268 3,887 31 0 7 — 38 0.72% View Good Gut 2.0 - Good Growth (ENG) Static May'26 1,040 638 21 0 4 — 25 2.40% View Good Gut 2.0 - Carousel (EN) Static Jun'26 1,036 466 17 0 1 — 18 1.74% View
Good Guts 2.0 — Instagram Top 3 by ER%
Good Gut 2.0 - Good Growth (ENG)
Instagram · Good Guts 2.0
Good Gut 2.0 - Good Growth (ENG)
Views 1,040 Reach 638 Likes / Reactions 21 Comments 0 Shares 4 Saves 0 Engagement Rate 2.40%
Good Gut 2.0 - Carousel (EN)
Instagram · Good Guts 2.0
Good Gut 2.0 - Carousel (EN)
Views 1,036 Reach 466 Likes / Reactions 17 Comments 0 Shares 1 Saves 0 Engagement Rate 1.74%
9:16 CHI - Good Guts: Brand Film (30s)
Instagram · Good Guts 2.0
9:16 CHI - Good Guts: Brand Film (30s)
Views 65,553 Reach 46,286 Likes / Reactions 687 Comments 12 Shares 29 Saves 17 Engagement Rate 1.14%
Key Takeaways “Good Gut 2.0 - Good Growth (ENG)” delivered the highest engagement rate at 2.40% , indicating the strongest overall content performance on Instagram this period.
“Good Gut 2.0 - Carousel (EN)” also recorded a 1.74% engagement rate , trailing the top engagement efficiency while generating 1,036 views and 466 reach . This shows the creative was effective in driving interaction despite lower visibility than “Good Gut 2.0 - Good Growth (ENG).”
“9:16 CHI - Good Guts: Brand Film (30s)” served as a supporting content piece, generating 65,553 views , 46,286 reach , and a 1.14% engagement rate . Performance was lower than the top performers, suggesting room to build on this format on Instagram.
Good Guts 2.0 — Instagram Bottom 3 by ER%
9:16 ENG - Good Guts: Brand Film (15s)
Instagram · Good Guts 2.0
9:16 ENG - Good Guts: Brand Film (15s)
Views 11,382 Reach 791 Likes / Reactions 17 Comments 0 Shares 2 Saves 0 Engagement Rate 0.17%
9:16 ENG - Good Guts: Brand Film (30s)
Instagram · Good Guts 2.0
9:16 ENG - Good Guts: Brand Film (30s)
Views 12,739 Reach 1,794 Likes / Reactions 58 Comments 9 Shares 9 Saves 4 Engagement Rate 0.63%
Good Gut 2.0 - Good Growth (CH)
Instagram · Good Guts 2.0
Good Gut 2.0 - Good Growth (CH)
Views 5,268 Reach 3,887 Likes / Reactions 31 Comments 0 Shares 7 Saves 0 Engagement Rate 0.72%
Key Takeaways “9:16 ENG - Good Guts: Brand Film (15s)” recorded the lowest engagement rate at 0.17% , making it the weakest performer on Instagram this period.
“9:16 ENG - Good Guts: Brand Film (30s)” followed closely at 0.63% engagement rate , with only 12,739 views , pointing to a format or targeting mismatch worth reviewing on Instagram.
“Good Gut 2.0 - Good Growth (CH)” rounded out the bottom three at 0.72% engagement rate off 5,268 views , reinforcing that this content style underperformed on Instagram this period.
Good Guts 2.0 — TikTok Content Detail
8 posts
Top 3 by ER% Bottom 3 by ER%
Title Format Period Views Reach Likes Comments Shares Saves Total Eng ER% Link 9:16 CHI - Good Guts: Brand Film (15s) Video/Reel May'26 3,662,444 — 2,120 2 98 — 2,220 0.06% View 9:16 ENG - Good Guts: Brand Film (15s) Video/Reel May'26 3,658,849 — 1,985 1 95 — 2,081 0.06% View 9:16 CHI - Good Guts: Brand Film (30s) Video/Reel May'26 3,430 — 33 0 1 — 34 0.99% View 9:16 ENG - Good Guts: Brand Film (30s) Video/Reel May'26 2,853 — 10 0 3 — 13 0.46% View Good Gut 2.0 - Carousel (EN) Static Jun'26 1,959 1,639 2 0 0 — 2 0.10% View Good Gut 2.0 - Good Growth (ENG) Static May'26 1,929 1,555 12 1 0 — 13 0.67% View Good Gut 2.0 - Good Growth (CH) Static May'26 1,654 1,301 5 0 0 — 5 0.30% View Good Gut 2.0 - Carousel (CH) Static Jun'26 1,646 1,351 2 0 0 — 2 0.12% View
Good Guts 2.0 — TikTok Top 3 by ER%
9:16 CHI - Good Guts: Brand Film (30s)
TikTok · Good Guts 2.0
9:16 CHI - Good Guts: Brand Film (30s)
Views 3,430 Reach — Likes / Reactions 33 Comments 0 Shares 1 Saves 0 Engagement Rate 0.99%
Good Gut 2.0 - Good Growth (ENG)
TikTok · Good Guts 2.0
Good Gut 2.0 - Good Growth (ENG)
Views 1,929 Reach 1,555 Likes / Reactions 12 Comments 1 Shares 0 Saves 0 Engagement Rate 0.67%
9:16 ENG - Good Guts: Brand Film (30s)
TikTok · Good Guts 2.0
9:16 ENG - Good Guts: Brand Film (30s)
Views 2,853 Reach — Likes / Reactions 10 Comments 0 Shares 3 Saves 0 Engagement Rate 0.46%
Key Takeaways “9:16 CHI - Good Guts: Brand Film (30s)” delivered the highest engagement rate at 0.99% , indicating the strongest overall content performance on TikTok this period.
“Good Gut 2.0 - Good Growth (ENG)” also recorded a 0.67% engagement rate , trailing the top engagement efficiency while generating 1,929 views and 1,555 reach . This shows the creative was effective in driving interaction despite lower visibility than “9:16 CHI - Good Guts: Brand Film (30s).”
“9:16 ENG - Good Guts: Brand Film (30s)” served as a supporting content piece, generating 2,853 views , and a 0.46% engagement rate . Performance was lower than the top performers, suggesting room to build on this format on TikTok.
Good Guts 2.0 — TikTok Bottom 3 by ER%
9:16 ENG - Good Guts: Brand Film (15s)
TikTok · Good Guts 2.0
9:16 ENG - Good Guts: Brand Film (15s)
Views 3,658,849 Reach — Likes / Reactions 1,985 Comments 1 Shares 95 Saves 0 Engagement Rate 0.06%
9:16 CHI - Good Guts: Brand Film (15s)
TikTok · Good Guts 2.0
9:16 CHI - Good Guts: Brand Film (15s)
Views 3,662,444 Reach — Likes / Reactions 2,120 Comments 2 Shares 98 Saves 0 Engagement Rate 0.06%
Good Gut 2.0 - Carousel (EN)
TikTok · Good Guts 2.0
Good Gut 2.0 - Carousel (EN)
Views 1,959 Reach 1,639 Likes / Reactions 2 Comments 0 Shares 0 Saves 0 Engagement Rate 0.10%
Key Takeaways “9:16 ENG - Good Guts: Brand Film (15s)” recorded the lowest engagement rate at 0.06% , making it the weakest performer on TikTok this period.
“9:16 CHI - Good Guts: Brand Film (15s)” followed closely at 0.06% engagement rate , despite pulling 3,662,444 views , pointing to a format or targeting mismatch worth reviewing on TikTok.
“Good Gut 2.0 - Carousel (EN)” rounded out the bottom three at 0.10% engagement rate off 1,959 views , reinforcing that this content style underperformed on TikTok this period.
Good Guts 2.0 — YouTube Content Detail
4 posts
Top 3 by ER% Bottom 3 by ER%
Title Format Period Views Reach Likes Comments Shares Saves Total Eng ER% Link 16:9 ENG - Good Guts: Brand Film (15s) Video/Reel May'26 7,582,622 — 23 0 1 — 24 0.00% View 16:9 CHI - Good Guts: Brand Film (15s) Video/Reel May'26 3,768,066 — 28 0 10 — 38 0.00% View 16:9 ENG - Good Guts: Brand Film (30s) Video/Reel May'26 1,514,342 — 4 0 4 — 8 0.00% View 16:9 CHI - Good Guts: Brand Film (30s) Video/Reel May'26 804,136 — 2 0 2 — 4 0.00% View
Good Guts 2.0 — YouTube Top 3 by ER%
16:9 CHI - Good Guts: Brand Film (15s)
YouTube · Good Guts 2.0
16:9 CHI - Good Guts: Brand Film (15s)
Views 3,768,066 Reach — Likes / Reactions 28 Comments 0 Shares 10 Saves 0 Engagement Rate 0.00%
16:9 ENG - Good Guts: Brand Film (30s)
YouTube · Good Guts 2.0
16:9 ENG - Good Guts: Brand Film (30s)
Views 1,514,342 Reach — Likes / Reactions 4 Comments 0 Shares 4 Saves 0 Engagement Rate 0.00%
16:9 CHI - Good Guts: Brand Film (30s)
YouTube · Good Guts 2.0
16:9 CHI - Good Guts: Brand Film (30s)
Views 804,136 Reach — Likes / Reactions 2 Comments 0 Shares 2 Saves 0 Engagement Rate 0.00%
Key Takeaways “16:9 CHI - Good Guts: Brand Film (15s)” delivered the highest engagement rate at 0.00% , indicating the strongest overall content performance on YouTube this period.
“16:9 ENG - Good Guts: Brand Film (30s)” generated 1,514,342 views and recorded a 0.00% engagement rate , supported by 4 shares . This suggests the content had strong utility and retention value on YouTube this period.
“16:9 CHI - Good Guts: Brand Film (30s)” served as a supporting content piece, generating 804,136 views , and a 0.00% engagement rate . Performance was lower than the top performers, suggesting room to build on this format on YouTube.
Good Guts 2.0 — YouTube Bottom 3 by ER%
16:9 ENG - Good Guts: Brand Film (15s)
YouTube · Good Guts 2.0
16:9 ENG - Good Guts: Brand Film (15s)
Views 7,582,622 Reach — Likes / Reactions 23 Comments 0 Shares 1 Saves 0 Engagement Rate 0.00%
Key Takeaways “16:9 ENG - Good Guts: Brand Film (15s)” recorded the lowest engagement rate at 0.00% , making it the weakest performer on YouTube this period.
“16:9 ENG - Good Guts: Brand Film (15s)” followed closely at 0.00% engagement rate , despite pulling 7,582,622 views , pointing to a format or targeting mismatch worth reviewing on YouTube.
“16:9 ENG - Good Guts: Brand Film (15s)” rounded out the bottom three at 0.00% engagement rate off 7,582,622 views , reinforcing that this content style underperformed on YouTube this period.
Methodology & Data Sources
Source workbook: [INT] Friso Gold PCR Data.xlsx . Figures come from the three dedicated campaign content tabs only (brand/owned posts; KOL activity is tracked separately and out of scope here).green for Top 3 and yellow for Bottom 3 posts per platform by ER%.pcr_thumbnails/ — keep that folder alongside this HTML file.
